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The Subway chain is a US -based quick serve franchise
founded in 1965 that currently operates more than
26,000 outlets in 87 countries. The concept of freshly
prepared sandwiches, made on bread baked in the store
throughout the day, with only the freshest and highest
quality ingredientsm has propelled the Subway chain
to its position as a true market leader.
Consumers in North America consistently rank Subway
stores higher than other Quick Service Restaurant
(QSR) competitors in
service and quality. 
Location is an important factor in determining the
level of sucess that an outlet achieves. The Subway
chain needs to find over 5,500 suitable locations
over the next seven years to meet its anticipated
international growth.
* Subway
stores are efficient, convenient and provide quick
service.
*
The food is fresh and healthy, and because of the
simplicity of the
operation, the Subway system has
an adaptable approach to the
anticipated physical layout of its
restaurants.
*
Subway stores draw a steady flow of customers, thereby
creating energy and a beautiful
atmosphere for neighbouring business.
*
Fast, healthy food. Sandwich selections that meet
the needs of health concious customers.
*
Gourmet breads baked daily. the aroma of baking bread
is a great sales enhancement.
*
Select Sauces. Special sauces, that make great sandwiches
taste even better.
* Made to order. each
sandwich is customized just the way our customers
want it.
*
Variety of toppings. The selection of tasty toppings
round off that perfect sandwich.
